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BRIEF FOR LOGO AND CORPORATE IDENTITY DEVELOPMENT

Please fill this brief. This will help us better understand your idea and determine approximate time-frame and cost of development. Your full answers will help us realize your project better and faster. If you have any questions, our managers will be glad to answer them!

General information

1. Name: *
2. Phone:
3. E-mail: *
Preferred means of communication:
SkypeTelegramViberWhatsAppE-mail

Information about your company

7. Company name:
8. Type of business:
9. Target audience:
10. Unique selling proposition:
11. Your competitors:

Development information

12. Specify the necessary services:
Redesign of an existing logoDesign of a new logoCorporate identity developmentDesign of individual elements of an existing corporate identityDevelopment of a corporate identity guide (brandbook)
Other:
13. Logo text:
14. Does your company have a slogan:
YesNo and we don’t need a sloganNo, 3D world company should develop it for us
Specify your slogan if you have one:
15. Should the slogan be incorporated into the logo:
Incorporate the slogan into the logo itselfPlace it under the logoPlace it beside the logoDo not incorporateAt the designer's discretion

Which elements of corporate identity need to be developed:

16. Basic elements
LogoNamingSlogan
17. Business documentation
17.1 Corporate letterheads
Vertical for basic documentsVertical for basic documents (fax)Vertical for propositions and lettersVertical for propositions and letters (fax)Horizontal for propositions and lettersHorizontal for propositions and letters (fax)Special for fax
17.2 Business card
Corporate one-sidedCorporate double-sidedPersonal one-sidedPersonal both-sided
17.3 Envelopes
Format C-65 (229 x 114 mm)Format C-4 (324 x 229 mm)Format C-5 (229 x 162 mm)
17.4 Folders
Option 1Option 2Option 3
18. Image & Souvenir products
Diary / Day plannerNotes paperNotebookBusiness card holderPaper packagePolyethylene packageBadgeStickerWobblersPrice tagStandClothing & UniformUmbrellaDesk flagBanner (big flag)DishesLightingPenPencilAshtrayKey chainFlash driveCover and sticker on CD / DVDPass cardSertificateMedalPostcardFlyer, bookletA2 advertising postersCalendarCatalogBrochureAnnual reportPower Point presentationPDF presentation
19. Website design
Home page designInner page designSingle block designWebsite banner design
20. Outdoor advertising
BillboardCitylightSignboardStellaStenderPointer or interior signTrading point showcaseShop front design
21. Vechiles design
CarVanTruck
22. Cafe & Restaurant
Stand of complaints and suggestionsMenuesBoard menuLeaflet on the tray / tableTable tentSalad containerSouce packageSugar packagePaper for packagingNapkinsDiscount card
Other:

Design and style

23. Requirements for the fonts (Cyrillic, Latin, sizes, type, etc.)
24. Color scheme requirements:
25. Logo shape requirements:
26. Examples of good logos and corporate identity in your opinion:
27. Examples of bad logos and corporate identity in your opinion:
28. Which image should be created through the logo / corporate identity:
StabilityAuthorityConservatismPresentabilityElitismDynamismInnovativenessMagnitudeAccessibility
Other:
29. Delivery of information:
Minimalism and brevityAttractiveness and brightnessVolumetric elementsAccent on small detailsAbstractAt the designer’s discretion
Other:

Additional information

30. Specify any other information useful for the development of the corporate identity:

Verification

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